Welcome to the Third Way

The Third Way explores life’s paradoxes and possibilities through the lens of non-dualism. Here, you’ll find perspectives that reject the easy binaries—left or right, sacred or secular, profit or purpose—and instead embrace the messy, beautiful middle ground where truth tends to live. Whether it’s politics, religion, business, or relationships, this is a space to dismantle false choices and discover the wisdom in the "both/and."

This perspective is deeply personal for me. I grew up in an abusive home and a Christian fundamentalist cult, experiences that forged a hunger for freedom and authenticity. Those early wounds shaped my advocacy for healthy masculinity and neurodivergence, challenging harmful systems and celebrating the full spectrum of human expression.

The Third Way is also shaped by my journey—growing up on a cattle ranch in eastern Oregon, where hard work and wild landscapes taught me resilience, to now living in Austin, Texas, where I’ve spent two decades challenging leaders to think differently. I’ve coached and guided brand strategies for CEOs, artists, and change-makers across every industry imaginable, wielding intuition and language to uncover the perfect essence of who they are and what they stand for.

But this Substack isn’t about branding—it’s about being. As a poet, essayist, and cowboy philosopher, I bring a blend of heretical wit, spiritual depth, and a love for asking hard questions to unravel the patterns we’re all caught in. If you're tired of black-and-white thinking, welcome to a space for nuance, contradiction, and conscious rebellion.

Warning label: my content is often offensive to extremists- especially ideological and theological extremists.