Mark Gladmon is a Benedictine monk based in Australia. Known by his Insta nomenclature “Monkindocs”, Brother Mark and I share similar beliefs and both wrestle with what to call ourselves as it is related to our faith.
The topic of our discussion was Re-branding Jesus. This was partially inspired by the multi-million dollar ad campaign funded by evangelical billionaires to "re-introduce Jesus" - starting with a Super Bowl ad.
Mark and I talked through the following questions:
What's the biggest misconception that both traditional Christians and non-Christians have about Jesus?
What would Jesus' message be in contemporary language and context?
Who is Jesus' biggest competitor?
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