The Third Way by Justin Foster
The Third Way Podcast, hosted by Justin Foster
Episode 108: Ruoyun Xu Killian
0:00
-41:09

Episode 108: Ruoyun Xu Killian

Branding for Good

I’ve long felt that branding and marketing are agnostic tools; that if they can be used to manipulate, persuade, convince, etc. then they can also be used to inspire, invite, and empower. But to brand and market for good requires a certain level of consciousness.

With that backdrop, I was excited to have my good friend, Ruoyun Xu Killian. Based here in Austin, Ruoyun has the heart of an activist and the branding mind of a genius. She and I discussed “branding for good” and both answered these three questions:

  • When and how should a brand take a stand on social issues? 

  • What is the difference between allyship and just being patronizing?

  • What is "human-centered marketing"? 

Links:

Website

LinkedIn

Instagram

Share

0 Comments
The Third Way by Justin Foster
The Third Way Podcast, hosted by Justin Foster
The Third Way is a podcast hosted by Justin Foster, co-founder of Massive, philosopher, and creative. Justin challenges dualistic thinking across all areas of life and business. His 3D Conversations are deep-dives into a particular topic with an expert guest. His Manologues are solo stream of consciousness episodes where Justin shares recent epiphanies, challenges, or ideas he's been wrestling with.
Listen on
Substack App
RSS Feed
Appears in episode
Justin Foster
Ruoyun Xu Killian