"Myopia" Moments

Hello, friends!

Substack is home to thousands of writers, authors, poets, and many other forms of word crafting. Since we all speak the language of writing, I wanted to share an update on a transformative project I’ve been working on for the past 9 months.

The TL;DR version:

I am a brand coach for conscious thought leaders who have taken the courageous leap of turning their calling into a brand. This often includes the launch of a book. Such is the case with a life-changing memoir written by Mohan Ranga Rao, called “Myopia”, which will be released on April 22.

But this is so much more than a book launch.

For those of you who have published a book, you know that it is often a grueling experience with hundreds of moving parts.

But there are some special indelible moments along the way and I felt like sharing some of them.

• The moment when …
  we received a beautiful endorsement from Guy Finley, the author of the best-selling book “The Secret of Letting Go”
  

  "Myopia is a welcome, refreshing read; it tells a moving story about the possibility of being able to see how — even in the midst of the darkest events — there is a light waiting within them with the power to heal all that it touches. Highly recommended!" 
  

• The moments when …
  people who have received the advanced readers’ copy have sent long emails back about how “Myopia” transformed them. As one of them said, “I am a different person now having read this book”.
  

• The moment when …
  Mohan opened the first box of books.

  

• The moment when…
  
  The book trailer was released:

• The moment when …
  
  This past Saturday evening, the incredible singer/songwriter, Wendy Colonna, debuted the music video for “Yogita’s Song” at one of her concerts and invited Mohan to come on stage.
  

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Every book project is a labor of love, but it is not always a labor of the heart. “Myopia” is the epitome of a heart-based venture - with the Universe providing opportunities but with Mohan and those of us supporting him providing the effort. These moments are magical, but they are not magic. They are the result of tuning in to the heart and then working your ass off!

If you are a writer in any form and a lover of books and compelling stories, I invite you to be part of Mohan’s “Myopia” story by helping to create more of these serendipitous moments.

Of course, pre-ordering the book is appreciated (especially because it helps bookstores know to carry the book). And sharing the book trailer and “Yogita’s Song” is deeply appreciated as well.

But the biggest act is to simply read the book and share with the world what it changed in you.

If you are interested in helping in other ways, here are a few things you can do:

• Mohan is giving away 10 signed copies of “Myopia” to any nonprofit organization that deals with grief and loss. You can nominate a nonprofit here.

• Promote any of the above links above to your socials.

• Follow, comment, and share Amopia’s Instagram

• If you have a podcast or know of a podcast host that would like to have Mohan on, please send me a note to justin@massivechange.co

• If you would like to host a virtual meet-and-greet with Mohan, please reach out to me.

And, as I said, this is a heart-based venture so if other ideas are placed on your heart for how to support Mohan, just let me know!